Hi Joel,
Our experience is that organizations are all over the spectrum when it comes to outcomes and evaluation and we try to work with that. What we need to understand and have confidence in is your strategic thinking about what you are trying to accomplish, how you will do that, and how you will know you are successful. So tell us about how YOU know at the end of the day that you are meeting your mission. What gives you and your board the feedback and confidence that you're on the right track. You may reach x amount of people but there's an "and?.." after that. We want to know what difference that makes.